Charity

I'm a business owner. It's a small business and pretty much stays that way because I'm not that good of a player in business. I love what I do for my business and so I don't give up. I guess in a sense that is success because it has been that way for a little over five years now. I decided this year to do something with my business beyond the status quo, well to do many things really. But the one that touches my heart and troubles me at the same time is that I desire to make small percentage donations (like 1%) off my businesses earnings to a couple charities that I have followed personally but never really donated to or acted on behalf thereof. Where it touches my heart is of course the charities themselves, they are both centered around bringing a better quality of life to children much less fortunate in their lives than my own childhood. The troubles are that my business sense tells me I will benefit from this tax wise (as long as I carefully document my actions) and I could benefit PR wise if I make mention of what my company is doing on our website. I'd like to think I value the "the greatest works are done in secret" idea. It seems closer to true altruism that way and I value the ideal of altruism. So were I to blow my own horn about what I do with these charities it wouldn't really be that 'altuistic'. Thing is of course, when my money goes to help even one child, that child isn't gonna care if I promoted myself or not. He will just be a little happier in his or her life. So I guess whichever way I go I can be assured it is still a good thing to do. And that's what really matters after all.